29-06-2009
029 - Faris Yakob: Be Nice or Leave!
Talking at the BrainJuicer innovation conference. Faris Yakob, EVP and chief technology strategist at ad. agency McCann-Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

29-06-2009
028 - Alexander Matthews: Innovating @ HSBC
Talking at the BrainJuicer innovation conference. Alexander Matthews, head of customer experience at HSBC, talks about the ways in which his team innovates to improve the customer experience at the global bank. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

29-06-2009
027 - John Kearon: From Me to We
Talking at the BrainJuicer innovation conference. John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples' innate social abilities to comment on the behaviour of others.A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

29-06-2009
026 - Teaser: BrainJuicer/HSBC London Summerfest '09
STARRING: Mark Earls, John Kearon, Alexander Matthews, Olaf Willoughby, Faris Jakob. A teaser showing tidbits from the innovation conference. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

29-06-2009
031 - Mark Earls: Copy, Copy, Copy
Talking at the BrainJuicer innovation conference. Mark Earls, author of 'Herd', talks about why copying is the important new paradigm for encouraging behavioural change. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

29-06-2009
030 - Olaf Willoughby: Story Telling
Talking at the BrainJuicer innovation conference. Olaf Willoughby, photographer, researcher, writer, takes us through the art and science of story telling as an alternative way to engage audiences with vast amounts of data. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

11-11-2008
025 - BrainJuicer's Oktoberfest '08
STARRING: Andrew Gaule, BV Pradeep, Jaroslav Cir, John Kearon, Mark Earls, Michael Spencer. Brought to you by BrainJuicer's Oktoberfest. -----PODCAST----- BrainJuicer's Chief Juicer John Kearon is a regular on the conference circuit. And seeing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient. Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of 'innovators' as speakers. Each intimate gathering attracted over 100 clients. The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments. John Griffiths blogged (http://paab.typepad.com/) about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy. STARRING: - Andrew Gaule, Founder, The H-I Network (www.h-i.com). - BV Pradeep, Dove team, Unilever (www.unilever.com). - Jaroslav Cir, CMI director, Rexona (Unilever) (www.unilever.com). - John Kearon, Chief Juicer, BrainJuicer (www.unilever.com). - Mark Earls, Herdmeister, Herd Consulting (http://herd.typepad.com). - Michael Spencer, MD, Sound Strategies (www.sound-strategies.co.uk).

23-08-2008
024 - ESOMAR Congress 08 preCast: Breaking New Frontiers
from ResearchTalk.co.uk: Featuring: Alan C. Middleton, Grant McCracken and Richard Eisermann. Brought to you by ESOMAR's 2008 Congress Event in Montreal. Visit www.esomar.org for more details. -----PODCAST----- "I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples' lives and therefore dropping to the bottom line." (Alan C. Middleton). In this preCast, ahead of this year's Congress in Montreal, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples' lives, and how the disciplines of marketing, branding and research need to adapt. Joining John is former senior JWT ad. executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann. STARRING... - Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University (http://www.schulich.yorku.ca/SSB-Extra/Faculty.nsf/faculty/Middleton+Alan). - Grant McCracken, Anthropologist, Research Affiliate, MIT (http://www.cultureby.com). - Richard Eisermann, Co-founder, Prospect (http://www.prospectdesign.eu). - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----TIMELINE [27:20]----- See http://www.researchtalk.co.uk for more details. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com).

21-07-2008
023 - The BrainJuicer Story: A Metaphor
As part of a training session, Juicer James Kennedy presents his team's version of the BrainJuicer story as a metaphor, appropriately entitled "Dr. House and the Princess".

14-07-2008
022 - The BrainJuicer Story
BrainJuicer founder and Chief Juicer John Kearon explains the many challenges he faced while getting the agency off the ground.

07-01-2008
021c - The Innovation Challenge (part 3 of 3)
The final part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART III: THE ROLE OF MR 00:12 Research companies are complicit 00:36 Research: not useful for new category NPD 01:43 Research does not inspire 02:20 Hindered by the research industry's conservatism 03:25 The beauty of smaller, specialist agencies 04:45 Little incentive for researchers to let loose 06:19 Judging that emotional consumer response 07:35 Mass ethnography 08:24 The art of interpretation 08:43 Dead on arrival - engaging marketers with findings (workshops, film, role play) -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.

07-01-2008
021a - The Innovation Challenge (part 1 of 3)
The first part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART I: BARRIERS TO INNOVATION 00:13 A - Why bother innovating´ 00:34 Clorox: fewer, bigger brands 01:05 Success of HP alumni 01:43 B - Barriers to big brand innovation 01:48 1. No incentive to innovative (Scottish Courage, Heinz) 02:27 Big brands have no excuse not to innovate 03:24 2. Smaller companies are less bureaucratic, more entrepreneurial 04:00 3. Innovation is a paradox that scares big companies 05:18 Issues with Stage-Gate systems 07:13 4. Innovating the wrong way round/over centralising (Unilever) 09:14 5. Pressure for short-term payback 10:42 6. Reputational risk 12:14 7. Corporate risk 12:30 8. Information overload -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.

07-01-2008
021b - The Innovation Challenge (part 2 of 3)
The second part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART II: SUCCESSFULLY INNOVATING 00:11 Conditions for innovation (frustration, craft, stubbornness) (Dyson) 01:03 Evangelising the brand story (Apple, Microsoft) 01:50 Challenging internally (Apple, Dyson) 02:30 Exuding confidence (Apple, Dyson) 02:59 Creating movements (Dyson, Google) 03:45 Innovating in new vs. existing categories (Celebrations) 04:25 Innovating based on short vs. long-term trends 05:13 Creating meaning (Dove, Nike) 06:05 Users vs. disciples (Apple, Dove) 06:29 "Don't worry, be crappy" 07:08 The paradox of speed 07:38 Make meaning, and the money will follow 08:48 Small innovations matter 09:15 Learning to love failure 10:24 Encouraging risk (Apple, Google) 10:19 Successful innovators (Frito Lay, Motorola, Virgin) 11:51 Open innovation (P&G vs. Unilever, Microsoft) 15:39 A diverse and tolerant workforce 16:41 Generalists vs. specialists (P&G) 17:37 Diverse teams (P&G) 18:43 The role of internal politics (Diageo) -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.

01-01-2008
020 - BJ Abbey Studios Day
A BrainJuicer Labs initiative, this is a short film from a day long experimentation with music and its potential applications in research. The day was run by Sound Strategies. -----FEATURING----- Ana Balabanovic, Cadburys; Andrew Peggie, Sound Strategies; Charlotte Kiddle, BrainJuicer; Dan O'Donoghue, Publicis; Jaap Moll, BrainJuicer Neths; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Lizza Moya, Heineken; Michael Spencer, Sound Strategies; Orlando Wood, BrainJuicer; Rachael Smith, Cadburys; Simon Godfrey, BrainJuicer; Susan Aminoff, Elias Arts.

08-10-2007
019 - BJ NYC Office Tour
Meet the Juicers at BJ's trendy Manhattan office. -----FEATURING----- Ari Popper, President; Brent Snider, Account director; Eric Johnson, Research consultant; Krishna Kabra, Research director; Mike Riley, Senior research consultant.

01-10-2007
018 - Communications Roundtable 2 (of 2)
Chief Juicer John Kearon hosts the second of two communications roundtables with client and agency folks looking into the latest thinking on communications and communications testing. -----TIMELINE [35:50]----- 00:00 Intro. 01:17 Ad. testing helps weed out 'bad' ads. 02:22 Shouldn't ad. testing help spot the 'winners'´ 03:15 Why are executives less likely to override ad. test than product test results´ 07:25 The impact of client culture and CMO tenure on advertising strategy and risk profile. 11:06 "You can't understand your customer overnight". 12:57 Emotional advertising doesn't play a major role across all media platforms. 14:28 John Morris: in every category, "brand attitude and purchase intent is ultimately driven by emotions". 16:31 Is 'love' really an emotion´ 18:58 Leveraging the herd effect/viral behaviour (Budweiser). 21:55 Should ad. testing feedback be dichotomous rather than scalar´ 22:16 Does ad. testing over-emphasise the negative (at the expense of optimisation)´ 24:48 The fear of failure in creativity. 26:28 The importance of diagnostics in helping people move on to the next idea. 28:23 Communicating aspiration and status (Mercedes). 30:28 Car marketing. -----NOTABLE MENTIONS----- Audi. BMW. Budweiser. Citroen. Dairy Crest. Domestos. Guinness. John Morris ("Mild Cognitive Impairment"). John Webster. Lynx. Mark Earls ("Herd behaviour"). Mercedes. Nike. Philips. Prof. Robert Heath. Simon Clift (Unilever). Status. -----FEATURING----- Dan O'Donoghue, Publicis; David Faulkner, Dairy Crest; Denis Lawson, Burtons; Jennifer Whyte, Unilever; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Pardeep Gow, Shell; Will Goodhand, BrainJuicer.

03-09-2007
017 - Communications Roundtable 1 (of 2)
Chief Juicer John Kearon hosts the first of two communications roundtables with client and agency folks looking into the latest thinking on communications and communications testing. -----TIMELINE [32:50]----- 00:00 Intro. 00:16 Capturing the emotional response (Prof. Robert Heath). 01:07 Ad. testing: feels like it's still in the Edison era, not quite there yet. 01:57 Can you game Millward Brown's ad. pre-testing system´ 02:21 Every human decision involves emotion - yet marketing fails to acknowledge this. 03:06 Passive versus active, autonomic versus reflective. 05:22 P&G ad. testing - the "list of 10". 07:18 Management response to ad. testing data. 08:46 Music and branding. 10:17 Few ad. testing systems deliver diagnostics. 12:57 Need for a robust ad. screener. 14:36 Baileys brand failed in research - but went onto become brand leader - (experiential). 16:12 Rise of experiential advertising (Gordon's gin, Philips Ambilight tv, Red Bull, Innocent, Dr. Pepper). 19:24 Integrated campaigns - Innocent gained much from this. 19:53 Rising consumer preference for pull versus push - social networks (Carling). 21:33 Critique on Tropicana NY ad. (an ad. that performed much better than ad. testing said it would). 26:52 Critique on Country Life butter ad. (an ad. that performed worse than ad. testing said it would). 30:15 Exploiting 'herd' behaviour. -----NOTABLE MENTIONS----- Andrex. Baileys. Carling. Country Life. Diageo. Dr. Pepper. Gary Lineker. Gordon's gin. Guinness. IDV. Innocent. Ipsos. Mark Earls. Millward Brown Link. Philips Ambilight. Prof. Robert Heath. Red Bull. Tropicana. Unilever. Walkers. -----FEATURING----- Alessandra Tonei, Diageo; Evert Bos, BrainJuicer Netherlands; James Kennedy, BrainJuicer; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Lindsey Reed, Coca Cola; Lizza Moya, Heineken; Orlando Wood, BrainJuicer; Sherry Robbins, Publicis.

21-08-2007
016 - ESOMAR Keynotes on Inspiring Excellence
from ResearchTalk.co.uk: Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the final of three preCasts ahead of this year's Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence. If you haven't already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves and share their views on the value of research. -----FEATURING----- - Florian Henckel von Donnersmarck, Film Director, "The Lives of Others". - James Surowiecki, Author, "The Wisdom of Crowds". - Professor Lou Marinoff, Philosopher and Author, "The Middle Way: Finding Happiness in a World of Extremes". - John Kearon, committee chairman and Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m37s]----- 00m00s Intro. 01m45s MR and the movie business. 04m19s Clash of models in publishing: instant bestsellers vs. timeless classics. 05m21s Does being unreasonable and setting high standards deliver excellence´ 06m57s Distinguishing between talented visionaries and crackpots (Enron, Worldcom etc.). 08m57s Failure as a condition for success and progress. 11m27s The even-odds rule: even geniuses fail. 11m40s The perfect collaborator: someone with one hearing ear and one deaf ear. 13m01s Listening better: where research falls short. 16m44s Co-creation and user-centred innovation. 16m37s Karaoke and user-generated films. -----NOTABLE MENTIONS----- "Breach". "Evan Almighty". "Spiderman". "The Godfather". Alfred Hitchcock. Anthony Minghella. Bernie Ebbers. Bill Gates. Charles Babbage. Co-creation. Creativity. Digital downloads. Ecclesiastes. Einstein. Enron. Entrepreneurism. Eric Von Hippel. Fox Searchlight. Happiness. Harry Potter. Hollywood. Jeffrey Skilling. Long tail. Mario Puzo. Steve Jobs. The movie business. Venture capital. Visualization. Worldcom. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

08-07-2007
015 - Innovation Roundtable
Chief Juicer John Kearon hosts a BrainJuicer roundtable with client and agency folks to explore the challenges behind innovating in large companies. -----FEATURING----- - Alexandra Wren, Dove Haircare (www.unilever.com) - Dr. Alex Gordon, Sign Salad (www.signsalad.com) - Ed Harrison, BrainJuicer (www.brainjuicer.com) - Gaye Myatt, Fresh Insights (www.freshinsights.com) - Iain Carruthers, Encounter Business (www.encounterbusiness.com) - Jaroslav Cir, Rexona (www.unilever.com) - Jim Rimmer, BrainJuicer (www.brainjuicer.com) - John Kearon, BrainJuicer (www.brainjuicer.com) - Linda Neville, Coca Cola (www.coca-cola.co.uk) - Olaf Willoughby, The Willoughby Partnership - Orlando Wood, BrainJuicer (www.brainjuicer.com) Get more JuiceCasts @ www.brainjuicer.com. Please comment on our podcasts: letmetalk+brainjuicer *at* gmail *dot* com or call +44(0)7092 074262. -----NOTABLE MENTIONS----- Added Value. Apple. Dove. Google. Pizza Hut. What If!

25-06-2007
014 - Dyson: The Engineer's Marketer
from ResearchTalk.co.uk: Podcast brought to you by: MrWeb.com - the global source for daily research news and jobs. -----FEATURING----- - Iain Carruthers, author, Great Brand Stories - Dyson (http://www.encounterbusiness.com). - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). -----PODCAST----- Sir James Dyson is one of John Kearon's heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain's managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you've heard this, dive into the book: Great Brand Stories: Dyson. Listen to other podcasts featuring John (http://www.researchtalk.co.uk/rt/index.php´s=John+Kearon). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [33m09s]----- 00m00s Intro. 01m35s Genesis of the biography. 02m28s Dyson, an engineer shaped by a bygone era. 03m03s A self-confessed misfit. 03m51s The consumate marketer. 05m44s The productive narcissist. 08m31s Working with Dyson. 11m48s Meeting Dyson. 12m58s Evaluating new inventions. 15m01s The washing machine that didn't succeed. 15m19s The killer Dyson experience. 16m28s The see-through housing: vanity or functional´ 17m53s Different markets, different perceptions of Dyson. 19m50s Failure is essential - "the heroes journey". 21m28s David vs Goliath battles. 22m07s Dyson's current motivations. 24m00s The Dyson School - beyond philanthropy. 24m53s Engineering depth vs. marketing superficiality. 27m59s Defying collective wisdom - the Airblade. 29m14s Iain's advice to Sir James. 30m18s Dyson: soulness advertising, but products that inspire emotion. 31m19s Who to battle when you're now the Goliath. 31m46s The recipe for entrepreneurial success. -----NOTABLE MENTIONS----- Apple. Brunel. Edison. Entrepreneurism. Innovation. Mark Earls. Martin McCourt (Dyson). Russell Davies. Spinning Jenny. Steve Jobs. Will Whitehorn (Virgin). -----QUOTES----- See www.researchtalk.co.uk -----MUSIC----- Music courtesy of Theatrimus and The Blue Mile from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

17-06-2007
013 - Three Guys Having a Chat
from ResearchTalk.co.uk: STARRING... - Dave Cobban, Planning Director, Wieden + Kennedy (http://www.wk.com) - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) - Paul Birkett, Global Director, PepsiCo (http://www.pepsico.com) -----PODCAST----- Dave, John and Paul reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan. Recorded @ ESOMAR Consumer Insights '07 (http://www.esomar.org). Get more podcasts in this series @ www.researchtalk.co.uk/wildfire. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----NOTABLE MENTIONS----- Innocent drinks. P J Smoothies. Corporate social responsibility (CSR).