Our client is a semiotics and cultural insight agency. They work globally to help brands become more meaningful and culturally relevant to consumers. They apply semiotics, discourse analysis and cultural theory to look at the cultural context that surrounds a brand – fusing high-level thinking with street-level business application to raise its cultural capital and take advantage of emergent cultural shifts, making the brand more distinctive and compelling to consumers. Their approach includes in-field ‘cultural detective’ observation techniques to identify shifting cultural codes across markets and categories and desk research to conduct close readings of brand comms.
Based in West London, they come from a variety of backgrounds, with brand consultants, art historians, writers, and academics in our team. They work across a global network for a diversity of brands in sectors including travel & leisure, food & drink, retail, pharmaceutical, media, and telecoms, often work in partnership with advertising, design, and other qualitative research agencies.
The Role & The Candidate
Are you constantly thinking about the deeper meanings of deodorant? Find yourself applying Foucauldian analysis to the latest Nespresso advert? Do your friends roll their eyes at your deconstruction of the last episode of The Walking Dead?
Our client is a busy, experienced and friendly semiotics and cultural insight agency looking for sharp, enthusiastic and driven analysts who are passionate about brands and culture to join our growing team.
They’re looking for candidates with strong academic qualifications in critical theory, languages, anthropology, sociology, visual theory or similar – who will have engaged with semiotics in one or more of these contexts.
Culturally literate, with extensive knowledge and curiosity of cultures in the world’s most important markets – developed and emerging – you’ll have your finger on the pulse of the latest socio-cultural narratives. You’ll be equally at ease strolling food markets in Seoul and high-end boutiques in Sao Paolo.
Commercially savvy and genuinely excited about brands and advertising, you’ll be inclined to instinctively make connections between brands and broader culture. With your background and experience you’ll relish the opportunity of working in an agency which really gets to grips with its client’s brands, working with their business challenges both strategically and creatively.
Experience working directly in semiotics either at a dedicated semiotics agency or at a qual research agency, brand consultancy or marketing services company on international projects with a cultural focus would be a plus.