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Qualitative Research Director | Award-winning Boutique Agency | £80,000 | ref: RF897547

Qualitative Research Director – Award-winning Boutique Agency

The Agency

We are working with an award-winning agency who are looking to hire a Qualitative Research Director for their fast-growing team.

Now over 100 people, this agency currently works with a range of high-profile blue-chip clients including M&S, Sainsbury’s, John Lewis, Monsoon and Virgin Atlantic to name a few, helping them answer strategic ad-hoc market research problems in the areas of brand development, segmentation, channel /category strategy and customer experience for example.

The Opportunity: Qualitative Research Director

This is an exciting opportunity  to work closely with a Senior Director to develop a roadmap for the agency’s qualitative research offering. For example, you will get to:

1) Come up with ideas on how to apply qualitative research to, and therefore help to innovate, the agency’s proprietary market research framework
2) Develop the agency’s repository of qualitative research pre-tasks and tasks for in-store and focus group research
3) Coach and develop team members to raise standards of qualitative moderation, whilst training them so that they are well versed in the latest qualitative tools/suppliers

The Candidate

  • A creative mind: to deliver bespoke, fresh research solutions – putting an engaging twist on issues that commonly confront leading brands
  • Proven experience in designing and delivering highly complex, multi-strand qualitative market research projects to deadlines
  • Hands-on experience of moderating a range of qualitative methodologies
  • An ability to build trusting relationships both internally and externally, communicating effectively with all levels
  • A passion for, and being in-tune with, current trends and the way consumers think

Nicholson Glover | Market Research Jobs

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