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Insight Manager l International Media Owner l Up to £45,000 l GF897735

The Client

My Client is an International Media Owner who is looking to hire an ambitious Insight Manager.

The Role: Insight Manager

The Insight Manager will be responsible for providing fundamental research support to the sales team, helping them to construct compelling sales narratives. You will use multiple syndicated and bespoke research sources to pull together integrated insights around brands and audiences across a variety of TV, Music, Print and Social platforms. Once the sale has been made, you will then support the in-house creative team by providing fundamental insight on the comms. The projects will look at a variety of different platforms, so there is a great opportunity to work on a diverse range of studies. On top of this, you will also get involved in broader thought leadership pieces, assisting with wider business strategy through bespoke market research project. Day to day responsibilities include:

  • Generating regular reports, using a variety of muti-market audience measurement tools e.g. PAMCo and Rajar.
  • Pull and analyse survey data e.g TGI and Global Web Index.
  • Manage bespoke research projects, across quantitative and qualitative methodologies. Running them in-house and commisioning larger studies to research agencies.
  • Driving best practice across the business.
  • Mentoring junior members of the team.

The ideal Insight Manager

Will have comprehensive primary market research experience and knowledge of audience measurement tools. As this role has exposure to multiple senior stakeholders, they are looking for a researcher with strong presentation and communication skills, with the ability to inspire, bringing best practice, fresh ideas, energy and enthusiasm!

If you would like to find out more about this opportunity please get in touch.

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