The market research and insight industry is a fascinating industry to work in if you’re interested in research, marketing and understanding human behaviour. If you’re a graduate who has recently graduated or someone who is thinking about your upcoming graduation, it’s a good time to look into whether market research could be the sector for you. There are some excellent entry level opportunities that are ideal for graduates, giving you the opportunity to kickstart your
career. Market researchers often have an area of specialism, but the beginning of your career can be a great time to explore your options and work out what you want to do.

Types of Research

The first thing to consider is what sort of research path you want to take. Market research can generally be divided into quantitative research, involving numbers and cold hard data, or qualitative research, which is more focused on human behaviour and understanding cultural context. Your degree will likely influence what sort of research you’re interested in, and the relevant skills that you possess. If you have a degree in maths or economics, you could be suited to quantitative research, whereas a degree in sociology or anthropology could prepare you for qualitative research.

Entry Level Positions in Market Research

There are plenty of graduate opportunities for those looking for an entry level job in market research and insights. Positions include job titles such as Graduate Researcher, Researcher or Research Assistant or Associate. You might also come across trainee roles or paid internships, which can help you to get your career off the ground and learn some essential skills. Many roles will ask for at least a 2.1 degree, as many entry level graduate positions do, but not all will have such high standards if your degree results didn’t quite hit the mark. With entry level positions, you’re not usually expected to have a lot of experience in the industry.
However, they will often want you to be able to demonstrate that you have some research experience. This could have been part of your degree or perhaps some work experience you carried out while you were studying. Being able to show that you have research experience is more important than the environment you carried it out in. Another essential quality is strong communication skills, both written and verbal, which employers will always expect to see from researchers.

Salary Expectations

You can expect to discover good graduate salaries when looking at entry level jobs in market research. Salaries start at around £20,000PA, with many roles offering £22,000 to £23,000 as a starting salary. Market research can offer plenty of opportunity for advancement, with more experienced researchers earning between £35,000 and £40,000 per year. In top executive positions, you can earn even more, with salaries of £60,000 or more on offer for senior
executives, managers and directors. Beginning a career in the market research and insights sector after graduating from university could set you up for a bright future with strong earning potential.

Register with Nicholson Glover to start your career.