This role is for a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, they are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. They employ 206,000 people across 72 countries with annual sales exceeding US $143.1 billion. There goal is opening new possibilities for people everywhere.
This role sits within the European Consumer & Market Intelligence (CMI) team and will be one of a team of Insights Managers jointly responsible for elements of the B2C Mobile Category, across Smartphone, Tablet, Wearables, as well as cross category B2B Insights. The successful candidate will be expected to manage the insight requirements, including primary research projects, from both Mobile and B2B stakeholders. Together with the Head of Insight the Category Insights Manager will become expert in category knowledge.
The role is intended to be split 75/25 between Mobile B2C and B2B and will involve defining, managing and delivering consumer and brand research, including, but not limited to, Segmentation, concept testing and proposition development.
A core requirement of the role is that the candidate will also need to have the ability to synthesise data from multiple sources e.g. trends, market intelligence, sales and media to build a holistic view of the Categories and drive the use of Insights into the respective parts of the business. The Mobile & B2B Category insights manager will be expected to take a proactive lead to guide the business in understanding and reacting to key category developments.