The Consumer Analytics Manager will be a pivotal part of the Consumer Data Driven Marketing Insight Team.
The team is focused on helping the business achieve sales and brand preference targets leveraging data driven marketing to increase its efficiency and effectiveness.
This requires the development of a Consumer Analytics capability that drives our Marketing Excellence approach and move us from proof of concept projects to an ‘always on’ program of analytics to better serve marketing across European Marketing and all local markets.
What will be your key deliverables?
-Defining the consumer analytics roadmap to deliver the Marketing Excellence Framework; from short term projects to be delivered in the next key period, to embedding analytics capability over the long term.
-Collaboration with key internal stakeholders to ensure buy-in to the consumer analytics roadmap
-Management of our preferred consumer analytics partner.
-The delivery and evolution of our consumer lifetime value and next best product modelling.
-Working with Product Divisions and Corporate Marketing across local markets to deliver analytics insight to further increase marketing effectiveness
-To provide guidance and direction in the following areas:
We need someone with:
-Proven experience in leading and delivering consumer analytics
-Strong data mining and statistical analytics skills (SQL, SAS, SPSS, R, Python, Excel, etc)
-Understanding of complex customer analysis like forecasting, segmentation, propensity to buy, customer lifetime value.