Our client is a Global Consumer Electronics powerhouse. They are looking for a Data and Insight Lead within Marketing.

Responsibilities: 

This role will support the Head of Digital, CRM & Data, taking responsibility for:

  • All internal Digital, Media and CRM reporting/forecasting requirements.
  • Working with and managing Media & CRM agencies to democratise marketing reporting and analytics; setting up automated reports, templates and self-serve
  • Identify the role of each media channel plays across the Customer Decision Journey, comparing and contrasting attribution models, help manage budgets.
  • Developing and delivering the Data Strategy, leverage data to identify distinct audiences for campaign targeting, and improve insights / trends.
  • Help Integrate third party data sets to enhance database.
  • Help roll out of an integrated Customer Data Platform solution (i.e. Tealium)
  • Working with CRM and Digital Marketing teams, to build out our Data Science capability, to develop propensity models.
  • Working on Data Visualisation techniques and packages (i.e. Looker, Qlik) to ensure data can be shared
  • Ensure correct Data Engineering and Manipulation (Big Query, SQL, Excel) to drive marketing and brand outcomes.
  • Subject matter specialist for Tag Implementation and Management, specifically Google Tag Manager and Adobe Tag Manager solutions.

You have demonstrable experience in Analytics and Insights, as well as AdTech/MarTech and tagging.

You are happy to work alongside both technical Analysts within agencies, and able to translate key insights and recommendations in a clear way to internal marketing partners.

Essential Hard Skills:

  • Extensive Analytics Experience, working with both Adobe and Google solutions.
  • SQL and ETL platforms to make sense of large data sets
  • Experience in working with Customer Database and Data Platforms, preferably within the Adobe marketing ecosystem
  • Data Visualisation Tools (i.e. Tableau)
  • Experience in Tag Management and Implementation (GTM, DTM)