Research Community & Panel Manager – Luxury/HNW.
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What you'll do:
You’ll choose and implement a panel or community management platform and move the existing membership onto it. You’ll set up profiling, screening and verification so the business knows exactly who its members are and can trust the data. You’ll design the engagement programme, including incentives, rewards, communications and feedback loops, so members stay active and respond when projects go live. You’ll grow membership across markets through digital recruitment, referral and partnerships with organisations that already reach affluent audiences. And you’ll work closely with the research and commercial teams so the community is ready for each upcoming project.
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What you must have:
• Hands-on experience managing a research panel or insight community, ideally one you have built, relaunched or migrated onto a new platform
• A track record of keeping members engaged and responsive over time, and the numbers to show for it
• Experience recruiting members and running profiling, screening, quality checks and verification
• Working knowledge of panel or community platforms and the incentive tools that go with them
• Around seven years’ experience in panel management, online communities, research operations or a closely related area
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What would be a bonus:
• Experience with affluent, HNW or other hard-to-reach audiences, whether consumer or B2B
• Experience across international markets
• A commercial, entrepreneurial streak and ideas about where affluent consumers can be found and how to win their time
To be clear about the fit: this is a market research role. Strong candidates will come from research panels, online community agencies, insight teams that run their own panels, or expert networks. If your background is in members’ clubs, concierge, hospitality or membership sales without research panel experience, this one will not be the right match.
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Why it is worth a look:
You’ll own a unique asset from the ground up, with real autonomy over how it is built, and work day to day alongside some of the world’s leading luxury and premium brands.