Senior Manager- Commercial – Audience Measurement and Insights

In this role, you’ll lead the charge in commercial research, insights, and measurement across this Media Owner’s Advertising and Brand Partnerships portfolio.

Managing teams, deciphering audience insights and driving commercial success through storytelling.

• Lead the commercial research, insights, and measurement team, optimizing 1st and 3rd party sources to craft compelling narratives.
• Develop 1st party data, measurement, and effectiveness solutions to showcase the power of the Brand to their advertising partners.
• Be an expert in the ever-evolving CTV measurement landscape.
• Drive thought leadership initiatives on the streaming industry and VOD OTT advertising, from conception to presentation.
• Cultivate relationships with existing vendors and scout new players to benefit our business.
• Collaborate closely with their Advertising sales team to deliver insights and measurement solutions tailored to diverse advertiser categories.
• Oversee research support, continuously refining processes and innovating approaches for maximum impact.
• Partner with global and UK analytics, product, and research teams to leverage insights for commercial advantage.

• Management experience in a commercial research team within TV, SVOD, or digital media.
• Proficiency in various advertising effectiveness methodologies (e.g., R&F, brand lift, attribution).
• Strong grasp of cross-media measurement (Linear and Digital).
• In-depth understanding of the commercial and trading landscape across TV, VOD, CTV, and Digital.
• Ability to craft actionable narratives with commercial relevance and present findings to senior stakeholders confidently.
• Familiarity with industry tools like TGI, GWI, and BARB.
• Adept at managing diverse stakeholder needs within a fast-paced organization.

We are currently working with a Not-For-Profit organisation that is developing a nationwide campaign to reduce carbon emissions and combat climate change. They are looking to hire an ambitious Insight Manager to join the team in London. They are an independent organisation set up by government to implement one of the largest behavioural changes in a generation. You will support with this national public engagement campaign, raising awareness of new green technologies and ultimately driving sustainable behaviour.

Due to the comprehensive nature of the campaign, insight really does sit at the heart of this organisation, driving consumer engagement through a critical understanding of target audiences, consumer behaviour and cutting-edge marketing science. You will join a high performing insight team – working on a range of briefs from creative testing to campaign evaluation, behavioural science and explorative audience understanding. You will be doing analysis in house and working with external agencies to produce strategic insights that will be presented to senior stakeholders within the business.

• 5+ years experience within a research agency or on the clientside
• Strong experience in using quantitative methods (qual methodology experience a bonus)
• Strong experience in strategic storytelling and presenting to stakeholders

We are currently working on a unique opportunity to join a boutique strategic insights agency and be seconded to one of the biggest names in the automotive industry. They are looking for a Senior Research Executive or Research Manager to work in house for their automotive client for twelve months, after which you will return to work at the award-winning agency. Your secondment will begin almost immediately, giving you the opportunity to work in a client-side environment across a whole range of projects.

Working within the insight team, you will analyse primary and secondary research data, conduct tracking and ad-hoc projects and produce actionable insights that will be presented to senior stakeholders. You will still receive training and support from the agency (and of course, will still be able to join their team socials!). If you are interested in joining a strategic agency with an unrivalled reputation, but you would also like to experience what life is like on the client side, this is the role for you!

• 3+ years of research experience (agency or client side)
• Strong experience in quantitative research methods, SPSS and Q
• Strong experience in dealing with stakeholders

Seeking a Data Analyst to join the marketing sales function, with a special emphasis on Sales Enablement using HubSpot. You’ll collaborate closely with the Sales Leadership Team, providing crucial data insights to boost sales effectiveness and efficiency.

As a motivated and curious individual, you thrive on creating innovative analysis and delivering actionable recommendations. Experience in sales operations, high-growth tech companies, or similar fast-paced environments is ideal (SaaS B2B tech)

– Drive business performance through rigorous data analysis and interpretation of KPIs.

– Provide sales performance management information to our leadership team.

– Implement Sales Enablement strategies using HubSpot to streamline processes and enhance sales effectiveness.

– Build analytic models and dashboards for actionable insights.

– Lead improvements in data accessibility, storage, analysis, and utilization.

– Bachelor’s Degree, preferably in an analytical discipline.

– Strong data analysis and logical reasoning skills.

– Ability to thrive in a fast-paced environment.

– Proficiency in Excel, HubSpot, and BI tools like Tableau.

– Excellent data literacy and numeracy skills.

– Bonus: Experience in SaaS sales environment.

Our client is a trade body dedicated to driving innovation and excellence in digital advertising. Their diverse membership includes some of the biggest names in the industry, like Google, Meta, Amazon, and TikTok, united by a shared vision of progress. From events and training to research and standards, they lead the charge in building a better tomorrow for digital advertising.

As a Senior Research Executive, you’ll be at the forefront of this transformative journey. You’ll join a dynamic insight team, delivering essential data, analysis, and insights to support a thriving UK digital advertising industry. From flagship annual studies to bespoke market research projects, you’ll play a vital role in providing industry giants with the insights they need to succeed.

Key Responsibilities:

• Support the delivery of key insights projects, including an annual advertising spend study.
• Collaborate with team members to provide actionable insights from research and data.
• Assist in the day-to-day management of members, communicating key insights within digital advertising measurement.

• Ability to craft compelling stories from data.
• Experience in advertising and media research and insight.
• Strong quantitative research and analysis skills with proficiency in MS Excel and PowerPoint.
• Excellent communication skills and adaptability for different stakeholders.

A heavyweight within the health & fitness industry. Founded more than 10+ years ago, they have over 150 sites across the UK. Boasting the fact, they have over 500,000 members! They pride themselves on having strong, embedded values and an easy-going culture that ensures they put their people first.

As a Data Analyst, you’ll be working closely with the Senior Data Analytics Manager and be responsible for developing and enhancing their Analytics & Insight capability, especially with efforts around customer retention. You’ll collaborate closely with the wider Data team & internal stakeholders to support commercial ambitions with a clear focus on understanding behaviours & trends of their member base to drive business impact and make actionable change

Key attributes of the suitable Data Analyst include:

• 3+ years’ experience working in the data analytics field
• Proficiency with the use of SQL and Excel (Essential), PowerBI a nice to have
• Relevant experience working in a customer-focused environment – looking at customer segmentations, retention, churn, acquisition, etc.