Senior Manager- Commercial – Audience Measurement and Insights

In this role, you’ll lead the charge in commercial research, insights, and measurement across this Media Owner’s Advertising and Brand Partnerships portfolio.

Managing teams, deciphering audience insights and driving commercial success through storytelling.

• Lead the commercial research, insights, and measurement team, optimizing 1st and 3rd party sources to craft compelling narratives.
• Develop 1st party data, measurement, and effectiveness solutions to showcase the power of the Brand to their advertising partners.
• Be an expert in the ever-evolving CTV measurement landscape.
• Drive thought leadership initiatives on the streaming industry and VOD OTT advertising, from conception to presentation.
• Cultivate relationships with existing vendors and scout new players to benefit our business.
• Collaborate closely with their Advertising sales team to deliver insights and measurement solutions tailored to diverse advertiser categories.
• Oversee research support, continuously refining processes and innovating approaches for maximum impact.
• Partner with global and UK analytics, product, and research teams to leverage insights for commercial advantage.

• Management experience in a commercial research team within TV, SVOD, or digital media.
• Proficiency in various advertising effectiveness methodologies (e.g., R&F, brand lift, attribution).
• Strong grasp of cross-media measurement (Linear and Digital).
• In-depth understanding of the commercial and trading landscape across TV, VOD, CTV, and Digital.
• Ability to craft actionable narratives with commercial relevance and present findings to senior stakeholders confidently.
• Familiarity with industry tools like TGI, GWI, and BARB.
• Adept at managing diverse stakeholder needs within a fast-paced organization.

Seeking a Data Analyst to join the marketing sales function, with a special emphasis on Sales Enablement using HubSpot. You’ll collaborate closely with the Sales Leadership Team, providing crucial data insights to boost sales effectiveness and efficiency.

As a motivated and curious individual, you thrive on creating innovative analysis and delivering actionable recommendations. Experience in sales operations, high-growth tech companies, or similar fast-paced environments is ideal (SaaS B2B tech)

– Drive business performance through rigorous data analysis and interpretation of KPIs.

– Provide sales performance management information to our leadership team.

– Implement Sales Enablement strategies using HubSpot to streamline processes and enhance sales effectiveness.

– Build analytic models and dashboards for actionable insights.

– Lead improvements in data accessibility, storage, analysis, and utilization.

– Bachelor’s Degree, preferably in an analytical discipline.

– Strong data analysis and logical reasoning skills.

– Ability to thrive in a fast-paced environment.

– Proficiency in Excel, HubSpot, and BI tools like Tableau.

– Excellent data literacy and numeracy skills.

– Bonus: Experience in SaaS sales environment.

• Using cutting-edge analytical techniques to understand human behaviour and inform client strategies
• Crafting compelling narratives and actionable recommendations from complex data sets
• Collaborating with a talented international team to deliver top-notch client work

• A data wizard with a knack for storytelling and a passion for making a difference
• Experience using Python for data analysis, with a minimum of two years in the industry
• Experience of using ML models and NLP, webscraping for data collection
• Strong statistical analysis skills (clustering, dimensionality reduction, regression) and the ability to apply them to real-world business problems
• Excellent communication skills, both in presenting insights and building relationships with clients

Plus, if you’ve got experience with open data, SQL, or PowerBI, that’s a bonus!

A heavyweight within the health & fitness industry. Founded more than 10+ years ago, they have over 150 sites across the UK. Boasting the fact, they have over 500,000 members! They pride themselves on having strong, embedded values and an easy-going culture that ensures they put their people first.

As a Data Analyst, you’ll be working closely with the Senior Data Analytics Manager and be responsible for developing and enhancing their Analytics & Insight capability, especially with efforts around customer retention. You’ll collaborate closely with the wider Data team & internal stakeholders to support commercial ambitions with a clear focus on understanding behaviours & trends of their member base to drive business impact and make actionable change

Key attributes of the suitable Data Analyst include:

• 3+ years’ experience working in the data analytics field
• Proficiency with the use of SQL and Excel (Essential), PowerBI a nice to have
• Relevant experience working in a customer-focused environment – looking at customer segmentations, retention, churn, acquisition, etc.